Numbers first
Every project defines its success metric before design begins. If we cannot measure it, we say so before you spend.
The studio behind the numbers
Twelve people, one floor in KL Sentral, and a stubborn belief that web design should be judged the way any business investment is judged: by what it returns.
How we got here
CodeGear Studio started in 2017 when Mei Ling Chong, then a conversion analyst at a regional ecommerce group, kept watching beautiful agency-built websites fail to sell anything. She teamed up with developer Arif Danial Rahman with a simple pact: never ship a website without agreeing, in writing, what business number it exists to move.
Nine years and 120+ launches later, the pact still opens every kickoff meeting. It has cost us some projects — not every buyer wants accountability — and won us clients who have stayed for the better part of a decade.
Today the team spans design, development, copywriting and analytics. Everyone is full-time and in-house; when your project is discussed, the people building it are in the room.
Working principles
Four rules we do not bend
Show, weekly
You see clickable progress every week. Surprises at final delivery are a process failure, not bad luck.
Plain language
Contracts, reports and advice in words a busy owner can act on. Jargon is where bad news hides.
No hostages
You own your domain, your code and your content. Our clients stay because leaving is easy and staying is worth it.
Who does the work
Your project team is three to five people: a project lead who speaks business, a designer, one or two developers and an analyst. No account-manager relay race — questions go straight to the person who knows.
- 12 full-time specialists, zero outsourced production
- Design, development, copy and analytics under one roof
- English and Bahasa Malaysia working fluency across the team
- 4.9★ average across 85 Google reviews, all public
Come argue with us about your website.
Seriously — bring your scepticism. The best projects start with hard questions from both sides of the table.
Book a discovery call